New Travel trends in Europe emerging

According to a recent report at the World Travel Market Travel is changing

EUROPE: LUXURY WITHOUT THE GUILT

Following the global economic crisis, a new kind of luxury tourism is emerging in Europe – more authentic and ethical with a focus towards “luxury without the associated guilt.” Responsible and sustainable travel is high on the agenda with around 50 percent of the European luxury outbound market demanding responsible tourism practices when traveling. There is an increase in the use of “living walls” and “vertical farms,” whereby luxury hotels have their own kitchen gardens and implement community support in a local produce growing and social empowerment movement. In Europe the high-end segment is outperforming its mid- and lower-tiered counterparts. see http://t.co/ggKOnuiI

What price going green?

So what are you prepared to do in saving of the world for our children and children’s children? I think most people have cottoned on to switching the lights off to save on the electricity bills and a little recycling and biodegrading trash to help the carbon footprint but what else will we be prepared to do? It seems there is an awful long way to get the likes of USA, China and India to conform to any Kyoto agreement As they are the biggest and greatest emerging economies, can the wall of pollution be stopped and does it matter?

PR and social Media- The changing role of PR people

Following the onset of social media and dialogue explosion PR begins to have a changing role. First it is moving to centre stage to be able to place clear messages about a company, its products and services but it is also essential to communicate ,not only with journalists and editors but also to customers, company network and suppliers .

Hello world!

Hello World!

Over the past few years I have been working with smaller businesses to improve their marketing. It continues to be a tough marketplace for most sectors however I hope to bring some new and sometimes old insights into marketing from a PR and social perspective that may prove to be cost effective.